Brief and Creative Way In
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Solution
#BRAVEMAKESIT. We want to change the face of whisky by using Moonchild to take over the cover of GQ, a traditionally men’s lifestyle magazine, in celebration of the people who own their brave and stand out from the norm. We ran a social competition to cast brave faces to star on the fold out GQ cover with Moonchild Sanelly.
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian Styling: Jason Basson
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian Styling: Jason Basson
